MicroStrategy Says Drop the Micro, It’s Cleaner

Michael Saylor is apparently done thinking small. The founder and CEO of MicroStrategy announced Wednesday that his company would be dropping the “Micro” from its name, instead operating as Strategy. The company also announced it would be changing its logo to include a “B”—a letter that notably does not appear in the word “Strategy.”

That “B,” which appears behind the name “Strategy” in the new logo, is a nod to Bitcoin, which at this point is really Strategy’s only, well…strategy. The company has basically thrown its full weight behind the cryptocurrency, at the behest of its crypto evangelist CEO who has already bought nearly 500,000 Bitcoins using the company’s funds. In its press release, the company called itself the “largest Bitcoin Treasury Company,” and said that it was changing its brand color to orange to represent “energy, intelligence, and Bitcoin.”

Sure.

Strategy announces Q4 2024 financial results and launches new website https://t.co/zwmL0kNH16. Join us for our Earnings Call today at 5PM EST to hear more about our new brand, financial results, and outlook for our Bitcoin Treasury Company. $MSTR https://t.co/p1uovTN0sd

— Michael Saylor (@saylor) February 5, 2025

Hey, quick question, though: Why not just pick a name with “B” in it? I mean, if you’re going to change the company’s name and you can make it anything that you want with the existing knowledge that you want to find a way to work a Bitcoin-style “B” into it, why wouldn’t you make sure that you picked a name where you didn’t have to hastily tack the symbol on at the end? Call yourself Blueprint and toss that stylized “B” right up front. I’m neither a business strategist nor a graphic designer but this feels like an extremely solvable problem.

Anyway, here’s some corporate speak gobbledygook from Saylor explaining the name change:

Strategy is one of the most powerful and positive words in the human language. It also represents a simplification of our company name to its most important, strategic core. Antoine de Saint-Exupery said, ‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.’ After 35 years, our new brand perfectly represents our pursuit of perfection.

Cool, man.

It’s a little funny that Saylor and Co. are going so hard on “Strategy” as the company becomes more and more narrowly focused on a singular approach to its business. The company doesn’t really do “strategy” anymore. Instead, Strategy is so tied up in Bitcoin that its stock basically serves as a proxy to the cryptocurrency itself.

Luckily, Saylor has never gone all-in on one thing before only to get burned by it when the bubble bursts—except that time when MicroStrategy served as the harbinger for the dot-com downturn that saw the company stock drop 62% in a single day. But other than that one extremely famous time, flawless record. Surely, deciding to double down so much on a single cryptocurrency to the point that you put it in your company’s logo will never come back to bite him.